Exporting: the major challenges
Those who work with foreign markets know that there are many challenges.
Every day you have to deal with a wide range of stakeholders with different expectations, demands and objectives.
The main activities concern:
- The identification of the most suitable target markets for your product/service.
- The selection of companies (distributors, suppliers, customers, logistical partners, etc.) needed to export.
- The knowledge of customs regulations and legal requirements for operating in a foreign country.
- The monitoring of the results, to evaluate corrective actions.
All this requires a comprehensive strategy, which is why the development of an export plan cannot be improvised.
In fact, its success requires a systematic review of what has been done. In the light of this, it is good to break away from a one-off sales approach: only through a constant activity it’s possible to consolidate one’s presence abroad.
There are many questions to be answered:
- Is my product suitable for consumers in the foreign country? Is there a sufficient level of demand?
- Who are the strategic partners for my business? How should I communicate with them?
- Do I know the legal requirements of the country to which I want to export? How do I prepare the necessary documentation?
- How and when should I assess the results?
All questions are important, but the basis for a successful export operation is one: the analysis of the target market.