Market analysis to optimize trade fair participation
The concept of market analysis might seem foreign to trade fairs.
However, what one does at a trade fair is precisely a study of the market and its composition.
Walking around the stands, collecting brochures, attending workshops and offering your business card: these are all activities familiar to anyone who has ever attended a trade fair in their professional life.
These actions are apparently different, but with one common thread: getting to know the evolution of a sector, its players and their features, while at the same time giving visibility to one’s own company.
This ‘manual’ analysis carried out can be backed up by another, carried out thanks to technology.
What do we mean?
Today, digital technologies give the possibility to quickly analyse national and international markets, identifying companies with specific characteristics.
This is the case of the solutions developed by Matchpat, capable of combining Artificial Intelligence algorithms with a worldwide database of companies to classify them in real time according to their activities, products offered and much more.
This is real market profiling that allows you to make the most of your trade fair presence. Why?
Because, as we have already mentioned, it is not certain that all the companies suitable for our purposes will be present, but by identifying them beforehand it is possible to invite them to the event, setting a series of appointments in line with our goals.
Let’s see the advantages of this approach.