Matchplat and the University of East London have started a collaboration.

The academic and business worlds are closely linked and partnerships in this area can offer important insights for all involved.

For students, it’s a way to gain knowledge and develop skills that can be put into practice; for businesses, it’s a chance to get in touch with new ideas, finding new ways to improve products and services.

Together with the Associate Director of the university’s Master in Business Administration programme, Alessandro Bigi, we decided to take this opportunity with a concrete goal in mind: to bring our market analysis closer to businesses, including in the UK.

We have chosen to use this collaboration to understand the needs of UK companies at a complex time, how they are using business information and what solutions they need to improve their strategies.

After setting up a commercial branch in London, we approached the University of East London determined to answer these questions, providing students with our technological tools to study the B2B market.

As Alessandro Bigi said, this is a “win-win project” in which three groups of students will have the opportunity to deal directly with the world of management consulting for 14 weeks: an opportunity to experience from the inside a rapidly evolving world such as that of market analysis, where we also position ourselves, learning its logic and strategies.

But alongside training for the new generations, we are aware that we at Matchplat will also have a lot to learn, as our Marketing Manager, Monica Bordiga, tells us.

“From our collaboration with the students of the University of East London we expect to gain a deeper understanding of the British market and its willingness to buy our B2B profiling services. We are trying to understand how companies scout the world markets for other B2B companies, what other solutions are currently available and being used to profile these targets, what our competitors are doing and last but not least, what is the most effective channel(s) to approach our potential customers. This will enable us to improve our approach in the UK market and expand our business”.

We are therefore aware of how different markets require different strategies in order to establish a beneficial dialogue with the companies within them.

This is especially true in the UK, where the political and economic changes triggered by the Brexit have forced companies to review the way they operate. A phenomenon that over the past year has been compounded by disruptions across global value chains, with production delays and revenue slumps that have affected

Offering tools with which to optimise processes and strategies remains our mission, and we are happy to take it forward thanks to the ideas and suggestions of students of a foreign university.

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