{"id":997,"date":"2022-07-08T13:54:15","date_gmt":"2022-07-08T11:54:15","guid":{"rendered":"http:\/\/matchplat.local\/distribution-strategies-types-and-features\/"},"modified":"2022-07-08T13:54:15","modified_gmt":"2022-07-08T11:54:15","slug":"distribution-strategies-types-and-features","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/distribution-strategies-types-and-features\/","title":{"rendered":"Distribution strategies: types and features"},"content":{"rendered":"

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The distribution strategies<\/strong> adopted by companies can differ widely.<\/p>\n

In this article we will look at the main characteristics<\/strong> of direct<\/strong> and indirect<\/strong> distribution channels<\/strong>, the actors involved and their features.<\/p>\n

Furthermore, we will illustrate the actions to be taken when developing a B2B distribution strategy<\/strong>.<\/p>\n

We will see how market analysis<\/strong><\/a> is also essential in this field, and what are the most effective ways to carry it out.<\/p>\n

First, however, we will understand what is meant by a distribution strategy and how it is part of the broader marketing strategy<\/strong>.<\/p>\n

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\"StrategieDistribution strategy: a definition<\/h2>\n

Distribution strategy<\/strong> refers to a group of activities united by an objective<\/strong>: to transfer a good or service from the producer to the end consumer, optimising the use of available resources.<\/p>\n

Once a target market<\/a><\/strong> has been defined, the company must select the channels<\/strong> with which to reach it.<\/p>\n

The choice<\/strong> of one or more channels, their activation<\/strong> and finally the control of the results<\/strong> represent the main elements of a distribution strategy.<\/p>\n

It is part of the broader framework of a marketing strategy<\/strong> aimed at building lasting and valuable customer relationships<\/strong>. To this end, it is important to make the product or service available in a space<\/strong> – physical<\/strong> or digital<\/strong> – that can be easily reached by customers (the so-called place of the marketing mix<\/strong><\/a>).<\/p>\n

Let us now look at the differences between direct<\/strong> and indirect strategy<\/strong>, also analysing the players<\/strong> involved in the process.<\/p>\n

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\"StrategiaThe direct distribution strategy<\/h2>\n

In the case of direct distribution<\/strong>, the company is responsible for all operations that enable a product to reach the end customer.<\/p>\n

This does not mean that the company carries out all the required activities directly: e-commerce companies<\/strong> most often rely on external transport companies<\/strong>, although they themselves manage a warehouse<\/strong> where the goods are located.<\/p>\n

An example in the B2B world<\/strong> could be a multinational company in the chemical sector<\/strong>, which operates with several subsidiaries and sells its products on four continents through its own sales network.<\/p>\n

In this case, the group has production plants<\/strong> and storage sites<\/strong> for its compounds, from where it prepares shipments for its customers.<\/p>\n

What are the main features<\/strong> of this strategy?<\/p>\n