![\"Market](\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2022\/02\/Market-Intelligence_Articolo.png\" "\\"Matchplat\\"")
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Market intelligence (MI)<\/strong>\u00a0is an increasingly discussed topic among marketers and managers.<\/p>\n But\u00a0what exactly is meant by this term<\/a>? How is it possible to develop a\u00a0business strategy<\/strong>\u00a0that includes it? Is it a prerogative of large companies, or can\u00a0SMEs<\/strong>\u00a0also exploit it?<\/p>\n Digital technologies<\/strong>\u00a0and their applications have changed the rules of the game over the years, offering every business, regardless of size, the opportunity to reap benefits that were once hard to imagine.<\/p>\n Before we look at how this is possible, let\u2019s understand what exactly is meant by market intelligence and what its benefits are.<\/p>\n <\/p>\n Each market or sector of the global economy has different characteristics, dimensions and evolutionary trends.<\/p>\n The collection of data relating to these elements is the basis for any\u00a0market intelligence<\/strong>\u00a0activity, followed by their processing in order to obtain\u00a0information<\/strong>\u00a0compatible with the\u00a0company\u2019s goals<\/strong>.<\/p>\n The development of an MI strategy entails the constant monitoring of a market, through the use of\u00a0tools<\/strong>\u00a0for data research and their integration into daily operations.<\/p>\n It is therefore a matter of transforming an\u00a0information asset<\/strong>\u00a0into a\u00a0resource<\/strong>\u00a0to achieve one\u2019s objectives more quickly, maximising the return on investment and reducing costs.<\/p>\n The areas in which this approach can be used are many. Let us make it clear with\u00a0some practical examples<\/strong>:<\/p>\n There are many sources to draw on, and alongside professional tools such as\u00a0sector studies<\/strong>\u00a0or\u00a0reports from public institutions<\/strong>, there are also traditional solutions that companies can use.<\/p>\n In any case, the objective is always the same:\u00a0to understand what is happening in the market<\/strong>,\u00a0to select relevant information<\/strong>\u00a0and\u00a0to develop a solid knowledge base<\/strong>\u00a0for future decisions.<\/p>\n <\/p>\n As mentioned above, the tools to implement a market intelligence strategy are very different.<\/p>\n Let\u2019s go back for a moment and reconsider fundamental MI activities, such as\u00a0studying competitors<\/strong>\u00a0or\u00a0potential B2B<\/strong>\u00a0customers in an area.<\/p>\n Who are my competitors? What distinguishes their offerings? What are the features of my ideal B2B customers? What products do they use for their processes?<\/p>\n These are all questions that companies have always answered\u00a0in the traditional way<\/strong>\u00a0through\u00a0business trips<\/strong>\u00a0and\u00a0trade fairs<\/strong>.<\/p>\n While this approach allows you to maintain direct contact with your market and the people within it, it also has its\u00a0limitations<\/strong>. Which ones?<\/p>\n For these reasons, the potential of\u00a0new technologies<\/strong>\u00a0must be combined with traditional solutions: a principle that now applies to every business process, and also to the\u00a0study of the market<\/strong>.<\/p>\n The aim is to create a\u00a0synergy between the physical and online<\/strong>\u00a0dimensions, where different solutions can reinforce each other and have a positive impact on business.<\/p>\n Let\u2019s try to understand better with an example linked once again to competition.<\/p>\n After identifying the competitors in the area of interest, you can study their commercial offering and decide to improve your positioning, attending the next trade fair after having updated your business proposal.<\/p>\n But how do you know exactly who your competitors are?<\/p>\n You can carry out\u00a0market analysis<\/strong>\u00a0using global databases, identifying the companies you are interested in by using\u00a0industry codes,<\/strong>\u00a0and then analysing the\u00a0sites<\/strong>\u00a0of those found, in order to understand their characteristics in detail.<\/p>\n This is a manual process usually carried out by consultancy firms, at high costs and with medium to long lead times. For these reasons, many companies may believe that market intelligence is an exclusive domain of large companies with the resources to acquire such analysis.<\/p>\n But this is a\u00a0mistaken belief<\/strong>. Let\u2019s see why.<\/p>\n <\/p>\n Find new clients, distributors and suppliers in 196 countries.<\/p>\n Request your free pre-analysis<\/a><\/p>\n Market analysis is no longer reserved for large companies, thanks to the advantages<\/strong> of digital technologies. Here are some of them:<\/p>\n All this means that\u00a0each company<\/strong>\u00a0can integrate a flow of\u00a0quality information<\/strong>\u00a0into its operations, capable of supporting an ongoing market intelligence strategy.<\/p>\nData to be transformed into knowledge: definition, goals and examples of market intelligence<\/strong><\/h2>\n
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![\"Matchplat\"](\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2022\/02\/Market-Intelligence_Articolo_1.png\" "\\"Matchplat\\"")
<\/p>\nYesterday and today: traditional vs. digital tools?<\/strong><\/h2>\n
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![\"Le](\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2022\/02\/digital-graph-with-businessman-hand-overlay-scaled.jpg\" "\\"Matchplat\\"")
<\/h2>\nWhy market analysis is now also accessible to SMEs<\/strong><\/h2>\n
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