{"id":976,"date":"2021-12-27T15:37:40","date_gmt":"2021-12-27T14:37:40","guid":{"rendered":"http:\/\/matchplat.local\/danish-market-business-opportunities-companies\/"},"modified":"2021-12-27T15:37:40","modified_gmt":"2021-12-27T14:37:40","slug":"danish-market-business-opportunities-companies","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/danish-market-business-opportunities-companies\/","title":{"rendered":"Danish market: business opportunities for companies"},"content":{"rendered":"

<\/p>\n

What are the\u00a0business opportunities<\/strong>\u00a0for companies in the\u00a0Danish market<\/strong>?<\/p>\n

Thanks to its considerable development, the Scandinavian nation is an\u00a0attractive destination<\/strong>\u00a0for\u00a0investment<\/strong>\u00a0and\u00a0export activities<\/strong>.<\/p>\n

But in which sectors? How is the market structured and what are the latest growth trends?<\/p>\n

\"Analisi<\/p>\n

The Danish economy: a stable and developed market<\/h3>\n

High purchasing power of the population<\/strong>\u00a0and\u00a0strongly developed key sectors<\/strong>: this and much more make Denmark a market to focus on.<\/p>\n

Despite a population of just under\u00a06 million<\/strong>, the country has long been\u00a0an economy open to international trade<\/strong>.<\/p>\n

The industrial development following the Second World War has made it an exporting power, with\u00a0chemical<\/strong>,\u00a0pharmaceutical<\/strong>,\u00a0biotechnological<\/strong>\u00a0and\u00a0agri-food products<\/strong>\u00a0representing the main exported goods.<\/p>\n

According to Italy\u2019s Ministry of Foreign Affairs\u2019 Economic Observatory<\/strong><\/a>, industry contributes more than 20.9% of GDP, and stands out in areas such as\u00a0renewable energy technologies<\/strong>: Denmark is the world\u2019s leading country in the production of\u00a0wind turbines<\/strong>.<\/p>\n

Livestock farming<\/strong>, on the other hand, is the leading item in agricultural production, contributing around\u00a090% of total agricultural income<\/strong>. Still in the agri-food sector, a special mention goes to the market for organic products, which has been strongly developed for years, testifying to the growing attention of Danish consumers to quality food and sustainability.<\/p>\n

It is no coincidence that\u00a012% of retail sales<\/strong>\u00a0in the food sector are now represented by organic products.<\/p>\n

As far as services are concerned, the\u00a0banking sector<\/strong>\u00a0and\u00a0transport<\/strong>\u00a0play a leading role, with the country being the fifth-largest maritime operator in the world.<\/p>\n

Finally,\u00a0tourism<\/strong>\u00a0is also a very important item for the Danish economy, with the capital Copenhagen attracting the majority of visitors from abroad.<\/p>\n

What to sell in the Danish market<\/h3>\n

The\u00a0inevitable economic downturn<\/strong>\u00a0in 2020 undoubtedly compromised the vitality of the Danish economy.<\/p>\n

For Italy too, this situation has meant a\u00a0reduction in trade<\/strong>, with the decline partially offset by the first half of 2021.<\/p>\n

In fact, as the\u00a0latest available data shows<\/a>,\u00a0Italian exports to the country exceeded\u00a0\u20ac1,971 million between January and July<\/strong>, still below 2019 levels but recovering.<\/p>\n

Indeed, there is no shortage of opportunities for companies in many sectors. Such as?<\/p>\n

Certainly, the high purchasing power of consumers and companies translates into a business opportunity for those who trade in\u00a0high quality<\/strong>\u00a0and\u00a0technologically advanced products<\/strong>.<\/p>\n

This principle can be applied to different areas, from\u00a0industrial machinery<\/strong>\u00a0to\u00a0furniture<\/strong>\u00a0and\u00a0food products<\/strong>.<\/p>\n

It is precisely the world of machinery and equipment that represents the first item of Italian exports to the area, for a total of just over 393 million Euros, followed by food products (about 16% of exports).<\/p>\n

The long list of food and wine excellence that has always distinguished Italy has in fact found its place in the Scandinavian nation. Among the most popular products, it is impossible not to mention wine.<\/p>\n

According to Unione Italiana Vini, Denmark is the\u00a0seventh destination for bottled wine exports<\/strong>. This data proves the great appreciation for the products of our wineries and translates into new business opportunities.<\/p>\n

There is no shortage of room for improvement throughout the Scandinavian area, where the presence of Italian products could be further consolidated: a fact that applies to wines but also to other food products, with the already mentioned organic products in high demand in Denmark.<\/p>\n

Italian companies specialising in this field should continue to monitor the area, seeking\u00a0new customers<\/strong>\u00a0and\u00a0distributors<\/strong>\u00a0with whom to achieve their growth goals abroad.<\/p>\n

Similar considerations also apply to other sectors such as furniture, especially given Danish consumers\u2019 preference for products that combine\u00a0design<\/strong>\u00a0and\u00a0sustainability<\/strong>.<\/p>\n

So there is no shortage of opportunities in the Danish market: it is up to companies to seize them now, carefully studying the\u00a0main trade trends<\/strong>\u00a0and\u00a0identifying the right interlocutors<\/strong>.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

What are the\u00a0business opportunities\u00a0for companies in the\u00a0Danish market? Thanks to its considerable development, the Scandinavian nation is an\u00a0attractive destination\u00a0for\u00a0investment\u00a0and\u00a0export activities. But in which sectors? How is the market structured and what are the latest growth trends? The Danish economy: a stable and developed market High purchasing power of the population\u00a0and\u00a0strongly developed key sectors: this and […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[19,13],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","hentry","category-internationalization","category-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":0,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}