{"id":955,"date":"2021-08-11T10:37:32","date_gmt":"2021-08-11T08:37:32","guid":{"rendered":"http:\/\/matchplat.local\/italian-coffee-numbers-exports-successes\/"},"modified":"2021-08-11T10:37:32","modified_gmt":"2021-08-11T08:37:32","slug":"italian-coffee-numbers-exports-successes","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/italian-coffee-numbers-exports-successes\/","title":{"rendered":"Italian coffee: numbers, exports and successes"},"content":{"rendered":"

Among the many jewels in the crown of our agri-food sector, it is impossible not to mention Italian coffee<\/strong>.<\/p>\n

A true excellence<\/strong>, loved by both domestic and foreign consumers. Italy has long been an important exporter of roasted coffee: there are numerous companies specialising in the production and distribution of high quality blends.<\/p>\n

To be precise, the Bel Paese is the third largest exporter of coffee in the world – after Belgium and Germany – in all its forms.<\/p>\n

From grinding<\/strong> to the sale<\/strong> of the finished product, there are many steps that make it possible to consume the drink. Although coffee is appreciated in all its variations – in pods, powder, at the bar or at home – Italians are not the world’s biggest coffee consumers.<\/p>\n

\"Caff\u00e8<\/p>\n

The ranking is led by Scandinavian countries<\/strong> such as Finland, Norway and Denmark, according to the International Coffee Organization<\/a>. A fact that may come as a surprise but at the same time reveals the product’s very strong international presence.<\/p>\n

And it is exactly as far as exports are concerned that Italy has long been able to stand out.<\/p>\n

International markets: the figures of the Italian roasting industry<\/h3>\n

With more than 5 million bags exported<\/a><\/strong> in 2019 alone, the Italian roasted coffee sector has experienced an important growth trend in recent years.<\/p>\n

A positive trend hit by a setback in 2020: the closures of the on-trade channel<\/strong> have certainly impacted the sales of the companies, which in Italy alone are over 900<\/strong> for a total of 7,500 employees<\/strong>.<\/p>\n

To be precise, the latest data released speak of a contraction in turnover of 8.6%<\/a> for the Italian roasting industry in 2020.<\/p>\n

A stop that comes after about a decade of constant growth at international level<\/a>: a demonstration of how looking beyond borders remains a key to success for companies.<\/p>\n

The European Union<\/strong> remains the main destination area<\/a>, with Austria<\/a>, France and Germany being the largest importers of Italian ground coffee. On the whole, the EU absorbs about 60% of Italian exports<\/strong>, but there are also interesting figures in the non-EU market.<\/p>\n

What are the most important destinations?<\/p>\n

Certainly Great Britain, the United States, Canada and Switzerland continue to represent attractive areas for producers, who could continue to grow here to make up the ground lost last year.<\/p>\n

A real necessity in the light of the recovery in out-of-home consumption, in which coffee has always played a leading role.<\/p>\n

In addition to trade figures, another aspect to consider is the increase in raw material costs<\/strong><\/a>: a phenomenon that has been affecting almost all the world’s value chains for months, including that of coffee. In the space of a year, the green bean has risen by 40%.<\/p>\n

The signs of market recovery<\/strong> seen so far therefore reveal new challenges, to which companies will have to respond promptly in the coming months.<\/p>\n

But how best to do this?<\/p>\n

\"Caff\u00e8<\/p>\n

Old and new paths: between retail and digital<\/h3>\n

In the face of cafes and restaurants closures in recent months, traditional retail<\/strong> and e-commerce<\/strong> have proven to be essential sources of revenue for roasted coffee producers.<\/p>\n

While only partially offsetting the losses, retail<\/strong> has allowed Italian companies to effectively defend their leadership position. And it is above all digital technology that shows considerable growth potential.<\/p>\n

In fact, even for coffee, online is proving increasingly profitable: in Italy, the growth rate of sales has reached 50% in 2020, according to Comunicaff\u00e8. These figures are impossible to underestimate and should drive more and more companies towards well-designed multichannel strategies<\/strong>.<\/p>\n

As mentioned above, the role of traditional channels remains of primary importance: identifying the right partners<\/strong> to build a wide and structured distribution network remains imperative. Especially in those foreign markets, which have been a real growth driver for Italian coffee in recent years.<\/p>\n","protected":false},"excerpt":{"rendered":"

Among the many jewels in the crown of our agri-food sector, it is impossible not to mention Italian coffee. A true excellence, loved by both domestic and foreign consumers. Italy has long been an important exporter of roasted coffee: there are numerous companies specialising in the production and distribution of high quality blends. To be […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[23,13],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","hentry","category-markets-and-supply-chains","category-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/comments?post=955"}],"version-history":[{"count":0,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/955\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/media?parent=955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/categories?post=955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/tags?post=955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}