Which ones?<\/p>\n
Certainly, a vocation for export<\/strong>, great appreciation on international markets<\/strong> and the considerable challenges faced in recent times, especially with the stop to tourism<\/strong> and the closure of the on-trade channel<\/strong>.<\/p>\n With different performances for the various product categories (wines, spirits, soft drinks and more), companies are now called upon to develop new strategies<\/strong>, seeking their own space within an increasingly complex international context.<\/p>\n Despite the inevitable difficulties, 2020 and the first months of this year have shown interesting signs<\/strong> for our wine sector<\/strong>.<\/p>\n In particular, as shown by data<\/a> from the Economic Observatory of the Italian Ministry of Foreign Affairs, Italy increased its market share between 2019 and 2020, maintaining its second position<\/strong> in the global ranking of grape wine exporters.<\/p>\n Before us is only France, which faced more difficulties<\/a> during the past year.<\/p>\n The reopening of tourism and the restaurant sector bodes well, especially in light of the estimated growth of the world wine market<\/strong>.<\/p>\n In fact, as emerges from a Statista analysis<\/a> reported by Wine News, the sector’s turnover is expected to reach the remarkable figure of $528.7 billion in 2025<\/strong>. So there is no shortage of business opportunities for a product that is increasingly appreciated around the world, and in whose production Italian companies have always been able to stand out.<\/p>\n This is proven by recent export data<\/a> by country, in which areas such as Canada<\/strong> (+1.5% of exports at the end of 2020 compared to 2019) and Scandinavia, where Sweden<\/strong> (+5%) and Norway<\/strong> (+29.8%) stand out. An exploit that testifies to the growth margins still present in many areas, where the growth of our companies can be played out in the future.<\/p>\n Positive data is also coming from the East, with Russia<\/strong> increasing its demand for Italian wines by 17.3% in the first quarter of the year<\/strong> compared to 2020. This was reported by Federvini, underlining how the period offers encouraging signs, despite the fact that spirits are experiencing greater difficulties, with a drop in this area.<\/p>\n It is precisely spirits, which have been severely penalised in previous months, that are now called upon to recover ground, especially in light of the extension of the suspension of US duties<\/strong> on numerous products from the European Union: good news for many companies specialising in this area.<\/p>\n Looking ahead to the coming months is therefore fundamental for the reality of this sector, historically one of the most representative of Made in Italy.<\/p>\n How has the market of non-alcoholic drinks<\/strong> evolved?<\/p>\n Another important component of our agri-food industry<\/strong>, which has always been appreciated in many parts of the world and which in the past months has had to react promptly to unexpected situations.<\/p>\n This is proven by the export data of bottled mineral water<\/strong> commented by Exportplanner<\/a>: a product penalised by the closures in 2020 but which has been able to defend its position, especially in the segment of medium-high quality water, whose exports reached 249 million euros in 2020.<\/p>\n Despite the decline due to restaurant closures, the mineral water market has therefore taken on a prominent position at international level, having long since conquered important areas such as the United States<\/strong>, the leading destination for our exports.<\/p>\n Other important destinations are Switzerland, France and Great Britain, but there is also room for growth<\/strong> in countries such as Israel and the Arab Emirates, where consumption of our waters has increased in recent years.<\/p>\n And what about soft drinks?<\/p>\n Among the biggest challenges for companies is the launch of the so-called sugar<\/strong> tax<\/strong>, which, according to trade associations such as ASSOBIBE<\/a>, risks depressing consumption and placing an excessive burden on companies.<\/p>\n For a sector that in our country contributes to generating – directly and indirectly – an added value<\/strong> of over 4.9 billion euros<\/strong>, developing new strategies is essential.<\/p>\n It is precisely the continuous search for new solutions for its products that is one of the industry’s hallmarks: in Europe, 40% of drinks have been introduced in the last 5 years<\/a><\/strong>, demonstrating the dynamism of a world populated by soft drinks, energy drinks and fruit juices.<\/p>\n In order to continue to contribute to this success, it will be essential to continue to preside over foreign market<\/strong>s, giving the right visibility to the many products offered by our companies. This is a need that affects the entire beverage sector<\/strong> and the companies that are part of it.<\/p>\n <\/p>\n Do you want to learn more about the benefits of AI for your business?<\/p>\n <\/p>\n Request a free pre-analysis!<\/p>\n![\"Immagine](\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2021\/06\/BEV-3.png\" "\\"Matchplat\\"")
<\/p>\nWine and spirits: a look at the present (and the future)<\/h3>\n
![\"Settore](\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2021\/06\/BEV-2.png\" "\\"Matchplat\\"")
<\/p>\nNon-alcoholic beverages: mineral water exports and challenges for soft drink producers<\/h3>\n