{"id":937,"date":"2021-05-19T07:00:43","date_gmt":"2021-05-19T05:00:43","guid":{"rendered":"http:\/\/matchplat.local\/exporting-to-hungary-most-demanded-products\/"},"modified":"2021-05-19T07:00:43","modified_gmt":"2021-05-19T05:00:43","slug":"exporting-to-hungary-most-demanded-products","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/exporting-to-hungary-most-demanded-products\/","title":{"rendered":"Exporting to Hungary: the most-demanded products"},"content":{"rendered":"<p><strong>Exporting to Hungary<\/strong> is a great choice for many Italian companies.<\/p>\n<p>The country offers numerous business opportunities and <strong>Italian products<\/strong> have always been highly appreciated. What are the <strong>best-selling goods<\/strong>? Which <strong>sectors<\/strong> should be invested in?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8895 size-full lazyload\" data-src=\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2021\/05\/UNGHERIA-2-1.png\" alt=\"Esportare in Ungheria\/Exporting to Hungary 2\" width=\"1920\" height=\"1150\" title=\"Matchplat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1150;\"><\/p>\n<p>With its <strong>strategic position<\/strong> in the heart of Europe, Hungary is a very important logistics centre. The <strong>road network<\/strong> extends over 1100 km, the <strong>railway network<\/strong> is developed throughout the country and there are <strong>6 international airports<\/strong>.<\/p>\n<p>This makes it an <strong>ideal hub<\/strong> for transport and warehousing activities: within 1,000 km it is possible to reach <strong>20 countries<\/strong>.<\/p>\n<p>With a population of 10 million, the country has <strong>excellent relations<\/strong> with Italy. Exporting and investing in this area could be a good choice for companies in many industries.<\/p>\n<h3>Where to invest: key sectors<\/h3>\n<p>Substantial <strong>government incentives<\/strong> have long stimulated the presence of <strong>foreign companies<\/strong>. Particularly relevant is the presence of industrial groups in the automotive sector.<\/p>\n<p>The <strong>automotive<\/strong> <strong>sector<\/strong> has historically been the strongest sector of the Hungarian economy. As shown by a report dedicated to the country by the <a href=\"https:\/\/www.infomercatiesteri.it\/\/public\/ime\/schede-sintesi\/r_97_ungheria.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Italia Ministry of Foreign Affairs,<\/a> it accounts for around <strong>30% of national exports<\/strong> and<strong> 4.5% of GDP<\/strong>.<\/p>\n<p>Another area characterised by significant investments is <a href=\"https:\/\/www.matchplat.com\/en\/the-italian-pharmaceutical-industry-new-perspectives\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>pharmaceutical chemicals<\/strong><\/a>, favoured by policies that have encouraged research and development over the years. This trend has also affected other industries in general, such as <strong>nanotechnology<\/strong> and <strong>biotechnology<\/strong>.<\/p>\n<p>The <strong>electronics sector<\/strong> is another important one. Investments are being made particularly in the area of telecommunications and related innovations, but the <strong>automotive electronics segment<\/strong> is also playing an important role.<\/p>\n<p>Numerous manufacturers are based in the country, working closely with the many car companies there, such as Audi, Opel and Suzuki. The weight of components for the IT sector is also growing, alongside a rapidly developing <strong>software market<\/strong> thanks to the high specialisation of the workforce and the presence of the research centres of multinationals such as Siemens, Philips and HP.<\/p>\n<h3>What to export: the most popular products<\/h3>\n<p>Which products are in greatest demand among Hungarian companies and consumers?<\/p>\n<p>It is impossible not to mention <strong>food products<\/strong>: the <strong>Mediterranean diet<\/strong> is increasingly appreciated and the capital <strong>Budapest<\/strong>, with over two million inhabitants, is an important destination for international tourism.<\/p>\n<p>The demand for Italian products here has grown steadily over time, with excellent performances for <a href=\"https:\/\/www.matchplat.com\/en\/agri-food-exports-market-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>wine<\/strong><\/a>, for example: since 2015 there has been a continuous increase in Italian exports. Italy holds <a href=\"http:\/\/www.ilmercatodelvino.it\/index.php\/europa\/108-ungheria.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">50% of the market<\/a> and has Spain, France and Germany as its <strong>main competitors<\/strong>.<\/p>\n<p>As far as capital goods are concerned, Hungary is a privileged destination for our companies.<\/p>\n<p>Italy is one of the largest suppliers of <strong>machinery<\/strong> for the national manufacturing industry, with excellent results for <strong>packaging<\/strong> and <strong>wrapping machines<\/strong>.<\/p>\n<p>According to the <a href=\"https:\/\/www.infomercatiesteri.it\/\/public\/ime\/schede-sintesi\/r_97_ungheria.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Italian Ministry of Foreign Affairs figures<\/a>, over 70% of the furniture purchased in Hungary is imported, with German and Polish furniture accounting for the largest share.<\/p>\n<p>The presence of numerous showrooms and distribution centres, concentrated mainly in Budapest, translates into<strong> business opportunities<\/strong> not to be underestimated for the numerous <strong>Italian design brands<\/strong>, capable of standing out for the quality of the solutions proposed.<\/p>\n<p>All in all, Hungary is certainly one of the most attractive European destinations for Italian companies wishing to grow abroad: the <strong>great familiarity<\/strong> with our products and the <strong>solid relations<\/strong> between the two countries can undoubtedly facilitate the development of new business relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exporting to Hungary is a great choice for many Italian companies. The country offers numerous business opportunities and Italian products have always been highly appreciated. What are the best-selling goods? Which sectors should be invested in? With its strategic position in the heart of Europe, Hungary is a very important logistics centre. The road network [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[19,13],"tags":[],"class_list":["post-937","post","type-post","status-publish","format-standard","hentry","category-internationalization","category-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/comments?post=937"}],"version-history":[{"count":0,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/937\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/media?parent=937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/categories?post=937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/tags?post=937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}