{"id":933,"date":"2021-04-30T07:00:46","date_gmt":"2021-04-30T05:00:46","guid":{"rendered":"http:\/\/matchplat.local\/big-data-and-toy-market-unexpected-match\/"},"modified":"2021-04-30T07:00:46","modified_gmt":"2021-04-30T05:00:46","slug":"big-data-and-toy-market-unexpected-match","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/big-data-and-toy-market-unexpected-match\/","title":{"rendered":"Big Data and toy market: an unexpected match"},"content":{"rendered":"

Exactly five years ago, on May 1, 2016, I re-encountered the toy market<\/strong>.<\/p>\n

And my hobbies<\/strong> – theater, adventure travel and modern art – gave way to more sophisticated concepts like Gormiti, Fireman Sam and packs of dinosaurs.<\/p>\n

\"Big<\/p>\n

Just as 30 years earlier, I rediscovered a passion slumbering in a memory drawer: Legos<\/strong>.<\/p>\n

And just as I was intent on building “the world’s tallest super tower reaching to the sky”, my imagination suggested a metaphor that links my work in the field of Big Data to the Lego universe.<\/p>\n

Big<\/strong> Data<\/strong> is like millions of individual bricks of different colors and sizes, Artificial Intelligence<\/strong> is the ability to choose them, selecting those useful to our purpose and then combine them to obtain information with which to achieve our goals. Including business ones.<\/p>\n

Precisely because I’m convinced that data-driven strategies<\/a> can also help companies<\/strong> in exporting their products, I wanted to take a closer look at the current Italian toys market.<\/p>\n

A niche mainly made up of artisanal realities<\/strong>, heroes who resist the low-cost toy and who believe in quality<\/strong> and in the importance of play<\/strong> as a tool to support the cognitive and physical development of children. A world that in turn can benefit from technology<\/strong> to grow in Italy and abroad.<\/p>\n

First of all, the way of buying has changed: e-commerce<\/strong> has joined the big stores<\/strong>, there are few traditional shops in city centers and the number of Italian producers has decreased. Consumption habits have also changed: alongside traditional toys such as dolls and constructions, videogames<\/strong> are becoming increasingly important. According to an analysis carried out by Doxa<\/a>, this is the sector of the kid economy with the strongest growth in recent years.<\/p>\n

As far as international trade<\/strong> is concerned, every year Europe imports about 7.4 billion euros worth of toys and exports 1.4 billion. In the last 10 years, imports<\/strong> have grown exponentially: by 40% to be precise.<\/p>\n

An analysis by Confartigianato<\/strong> based on Eurostat data places China at the top of the list with 47.9% of toy exports to our country (212.7 billion dollars of global turnover), far behind second place France with 12.5%, followed by the Czech Republic (11.9%), Germany (7%), Spain (4.8%) and the UK with 3.8%.<\/p>\n

In Europe, the main exporters are the Czech Republic (20.7%) and Germany (18.7%).<\/p>\n

Italy, on the other hand, exports around 400 million euros every year in toys, mainly to France (19%), Germany (14.2%) and Spain (9.4%).<\/p>\n

Outside the European Union, Italy’s best customers<\/strong> are the USA (2.8%), Mexico (2.7%), Russia (2.5%) and Switzerland (1.8%).<\/p>\n

In Italy, we are talking about a market made up of around 700 companies<\/strong> for a growing turnover of around 3 billion euros<\/strong>.<\/p>\n

Northern Italy leads the way with 60% of companies (33.6% Northwest – 23.5% Northeast). Lombardy is in first position with 22.7%, followed by Emilia-Romagna (10.5%), Veneto (10.1%), Tuscany (8.7%), Piedmont (8.6%) and Campania (7.9%).<\/p>\n

These are the companies in the Italian toys and gaming market <\/strong>that you should know:<\/p>\n