{"id":928,"date":"2021-04-14T10:41:57","date_gmt":"2021-04-14T08:41:57","guid":{"rendered":"http:\/\/matchplat.local\/italian-pasta-exports-growth-of-the-industry\/"},"modified":"2021-04-14T10:41:57","modified_gmt":"2021-04-14T08:41:57","slug":"italian-pasta-exports-growth-of-the-industry","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/italian-pasta-exports-growth-of-the-industry\/","title":{"rendered":"Italian pasta exports: the growth of the industry"},"content":{"rendered":"<p><strong>Italian pasta exports<\/strong> experienced a huge growth in 2020: <strong>+16%<\/strong> compared to the previous year, as reported by <a href=\"https:\/\/www.coldiretti.it\/economia\/covid-e-record-storico-per-la-pasta-nel-mondo-16\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Coldiretti<\/a> on the basis of Istat data.<\/p>\n<p>Pasta has always been one of our best-loved products in the world, and has once again become one of the absolute protagonists of national <a href=\"https:\/\/www.matchplat.com\/en\/agri-food-exports-market-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">agri-food exports<\/a>, which last year reached a record figure of 46.1 billion euros.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8431 lazyload\" data-src=\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2021\/04\/PASTA-2.png\" alt=\"Export di pasta italiana\/Italian pasta exports 2\" width=\"1920\" height=\"1150\" title=\"Matchplat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1150;\"><\/p>\n<p>But which are <strong>the most promising markets<\/strong> for manufacturing companies? What are the reasons behind this success?<\/p>\n<p>Both inside and outside Europe, there are interesting growth trends that once again confirm the strength of Italian food &amp; beverage, seen around the world as synonymous with <strong>quality<\/strong> and <strong>reliability<\/strong>.<\/p>\n<p>Historically, pasta has always stood out in this area, managing to carve out a <strong>place of honour<\/strong> in the imagination and tastes of entire generations of foreign consumers.<\/p>\n<p>If Italians continue to be the main purchasers of this product &#8211; with an annual average of <strong>23.5 kg<\/strong> per capita consumed &#8211; there is no lack of data from foreign countries confirming the absolute importance of the product in the daily diet.<\/p>\n<p>The recent <strong>boom<\/strong> in pasta exports is undoubtedly based on a change in <strong>lifestyle habits<\/strong> that has involved people all over the world: more time spent at home, the rediscovery of <strong>cooking<\/strong> and moments such as preparing lunch and dinner.<\/p>\n<p>In this scenario, it is not surprising that a product like Italian pasta has been awarded a prize: versatile, <strong>nutritious<\/strong> and of<strong> high quality<\/strong>, so much so that it has historically been the basis of the Mediterranean diet.\u00a0A positive image that has certainly contributed to the more than <strong>3.1 billion<\/strong> exports in 2020 alone.<\/p>\n<p>As also reported by <a href=\"https:\/\/www.pastaitaliani.it\/export\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Unione Italiana Food<\/strong><\/a>, there are more than 200 destinations for our pasta worldwide, so much so that 1 dish out of 4 consumed in the world comes from our country. The European Union continues to be a key destination, with <strong>Germany<\/strong>, <strong>France<\/strong> and the <strong>United Kingdom<\/strong> being the main buyers. Exports here grew by 16%, 4.3% and 19% respectively last year, despite difficulties dictated by events such as <strong>Brexit<\/strong>.<\/p>\n<p>There is also growing success for our pasta in <strong>Eastern Europe<\/strong>, while the Netherlands, Spain, Austria and Belgium remain important destinations.<\/p>\n<p>And outside our continent?<\/p>\n<p>A real leap forward has been recorded in the <strong>United States<\/strong>, the main market for non-European products, where growth has been as much as <strong>40%<\/strong>: a clear sign of increasing appreciation for the product on the part of North American consumers. A positive trend is also emerging in Asia, with <strong>Japan<\/strong> leading the import ranking.<\/p>\n<p>Here, sales have grown by 16%, while <strong>China<\/strong> (+23%) continues to be extremely receptive to our pasta. Another attractive destination for Italian companies is confirmed as <strong><a href=\"https:\/\/www.matchplat.com\/en\/the-evolution-of-italian-exports-to-australia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Australia<\/a><\/strong>, with a <strong>39% increase<\/strong> in exports in 2020: further proof of the strategic role that this country can play for Italy&#8217;s exports.<\/p>\n<p>The increasingly consistent presence of <strong>Italian products<\/strong> on foreign tables is evidence not only of a growing attention to quality, but also of the possibility for the agri-food sector to drive the <strong>recovery<\/strong> of our country in the coming months.<\/p>\n<p>Continuing to focus on<strong> solid excellences<\/strong> such as pasta is a <strong>valid choice<\/strong>, capable of winning the favour of a truly global market populated by increasingly attentive consumers: a path that is essential to take to further strengthen the leadership of many Italian products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian pasta exports experienced a huge growth in 2020: +16% compared to the previous year, as reported by Coldiretti on the basis of Istat data. Pasta has always been one of our best-loved products in the world, and has once again become one of the absolute protagonists of national agri-food exports, which last year reached [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[23,13],"tags":[],"class_list":["post-928","post","type-post","status-publish","format-standard","hentry","category-markets-and-supply-chains","category-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/comments?post=928"}],"version-history":[{"count":0,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/928\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/media?parent=928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/categories?post=928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/tags?post=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}