![\"fiere](\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2020\/11\/CANCELLED-EXHI-2.png\" "\\"Matchplat\\"")
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The recent measures<\/strong> adopted by world governments have had a heavy impact on the operations of companies in all sectors, in every country, forcing professionals<\/strong> and entrepreneurs<\/strong> to review their strategies.<\/p>\n Italy, the second largest manufacturing force<\/strong> in the Eurozone, has been obliged to adopt measures that have heavily impacted on the performance of small and medium-sized enterprises<\/strong>, the real backbone of the local economic system.<\/p>\n One of the consequences, as is well known, is the stop to trade fairs<\/strong>, a valuable opportunity for companies to meet and build new business relations<\/strong>, expanding the scope of their activities.<\/p>\n In particular, Italian and foreign trade fairs have always represented a useful tool to boost our exports<\/strong>, allowing Italian entrepreneurs to promote their production and find new strategic partners.<\/p>\n These events have helped to consolidate the prestige of Made in Italy<\/strong>, allowing many small businesses to take Italian manufacture<\/strong> all over the world.<\/p>\n In fact, the direct exports<\/strong> of manufacturing micro and small enterprises<\/strong> are worth more than 60.1 billion<\/strong> euros, about 3.5%<\/strong> of our GDP, to which is added the high percentage of workers within companies under 50 employees, equal to more than 11 million people.<\/p>\n Some supply chains – such as the machinery one<\/strong> – are a fundamental component from this point of view: in Emilia Romagna alone, for example, this supply chain contributes to over 56%<\/strong> of regional exports abroad.<\/p>\n It is easy to understand how the forced stop<\/strong> at trade fairs could hinder the growth of exports<\/strong><\/a> in the coming months, considered a fundamental factor for the country’s recovery in 2021.<\/p>\n And it is precisely to prevent this risk that now more than ever Italian SMEs<\/strong> must think of new ways of managing their presence on international markets<\/strong>: Matchplat has long understood the importance of this need, developing a series of services designed to support companies in expanding their business outside Italy.<\/p>\n In fact, if today it is correct to speak of industry 4.0<\/strong> in the face of a constant evolution of production processes, it is essential to apply the same logic to the way in which companies build relationships<\/strong>: in other words, research and development processes<\/a> – activities in which our SMEs have always distinguished themselves – must also concern the internationalisation of business.<\/p>\n For this reason, Matchplat has designed solutions<\/a> in which the search for new partners is based on Big Data<\/a> and Artificial Intelligence: digital technologies<\/strong> that can quickly and accurately identify potential customers, suppliers and distributors around the world, without the need for travel<\/strong> and participation in physical events<\/strong>.<\/p>\n