{"id":900,"date":"2020-09-30T14:52:25","date_gmt":"2020-09-30T12:52:25","guid":{"rendered":"http:\/\/matchplat.local\/what-is-business-intelligence-and-why-it-is-essential-to-your-business\/"},"modified":"2020-09-30T14:52:25","modified_gmt":"2020-09-30T12:52:25","slug":"what-is-business-intelligence-and-why-it-is-essential-to-your-business","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/what-is-business-intelligence-and-why-it-is-essential-to-your-business\/","title":{"rendered":"What is Business Intelligence and why it is essential to your business"},"content":{"rendered":"<p>As many of you know, <strong>Business Intelligence<\/strong> is commonly defined as the <strong>collection<\/strong> and <strong>transformation<\/strong> of data into knowledge.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6780 size-full lazyload\" data-src=\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2020\/09\/BUSINESS-INTELLIGENCE-2.png\" alt=\"business intelligence\" width=\"1920\" height=\"1150\" title=\"Matchplat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1150;\"><\/p>\n<p>More precisely, the expression refers to a set of <strong>operations<\/strong>, <strong>structures<\/strong> and <strong>professional roles<\/strong> that govern the management of a <strong>company&#8217;s information assets<\/strong> that can be used for strategic purposes.<\/p>\n<p>This definition immediately helps to understand how<strong> Business Intelligence<\/strong> is a complex process: not only the archiving of data and their analysis, but also the identification of ways to store them and make them <strong>accessible<\/strong> in a <strong>clear<\/strong> and <strong>immediate<\/strong> way.<\/p>\n<p>It is therefore a <strong>broad term<\/strong>, able to include a wide range of very different operations, such as, for example:<\/p>\n<ul>\n<li><strong>Data mining<\/strong>, understood as the use of statistics and machine learning models to analyse trends within large databases.<\/li>\n<li>The <strong>comparison<\/strong> of current performance with past performance to better understand the performance of an activity.<\/li>\n<li><a href=\"https:\/\/www.matchplat.com\/en\/how-to-develop-a-complete-corporate-database-the-pros-of-data-enrichment\/\"><strong>Data Enrichment<\/strong><\/a>, i.e. the enrichment of the available information assets with additional data and up-to-date information.<\/li>\n<li>The way data is displayed, i.e. the<strong> visual presentation<\/strong> of data in an understandable and interactive graphic form.<\/li>\n<li><strong>Descriptive analysis<\/strong>: reference is made to the analysis of data related to a phenomenon in order to understand what happened; this may be followed by a <strong>statistical analysis<\/strong> that identifies the correlations between the different elements that characterize the phenomenon, in order to understand its causes and development.<\/li>\n<\/ul>\n<p>These are just a series of examples of the activities that can be traced back to<strong> Business Intelligence<\/strong>. In any case, the ultimate goal that characterizes them is one: to photograph the operational reality of an organization in order to make sure decisions at a certain time.<\/p>\n<p>All this is possible thanks to automated processes that only powerful<strong> IT infrastructures<\/strong> can guarantee. It is therefore not surprising that tech companies were the first to integrate processes of this type into their operations: companies that have made them their flagship, gaining a <strong>leading position<\/strong> in their markets.<\/p>\n<p>It is a <strong>common mistake<\/strong> to believe that these companies are the only ones with such tools: in recent years, more and more companies have made data analysis their <strong>core business<\/strong>, making it available to companies through dedicated services.<\/p>\n<p>The fields of application are <strong>numerous<\/strong> and <strong>cross-cutting<\/strong> across several sectors:<\/p>\n<ul>\n<li>The <strong>analysis<\/strong> of<strong> client behaviour<\/strong> and specific <strong>purchasing trends<\/strong>.<\/li>\n<li>The comparison of <strong>sales flows<\/strong> between different historical periods.<\/li>\n<li>The study of <strong>competitors<\/strong> and their strategies.<\/li>\n<li>The collection of information to identify the correlations between<strong> socio-economic phenomena<\/strong> and new <strong>consumer behaviour<\/strong>.<\/li>\n<li>The acquisition of <strong>feedback<\/strong> on its products and services in order to improve its offer.<\/li>\n<\/ul>\n<p>The above list suggests how all companies can benefit from <strong>Business Intelligence<\/strong> to obtain concrete competitive advantages without having to integrate the technical knowledge required for operations of this kind.<\/p>\n<p>Since 2017 Matchplat has understood the importance of this need for<strong> SMEs<\/strong> as well, developing a<a href=\"https:\/\/www.matchplat.com\/en\/the-matchplat-method\/\"> <strong>working method<\/strong><\/a> and <strong>a range of complementary services<\/strong> that can bring data and technology to small and medium-sized enterprises.<\/p>\n<p>These are the <strong>backbone of our economic system<\/strong>, and now more than ever before they need modular solutions adapted to their strategies: <a href=\"https:\/\/www.matchplat.com\/en\/analysis-services\/geomarketing-analysis-services-industrial-business-districts-mapping\/\"><strong>focusing investments in the right areas<\/strong> <\/a>becomes crucial, as does <a href=\"https:\/\/www.matchplat.com\/en\/contact-services\/business-matching-services-contacts\/\"><strong>expanding their business with the right partners<\/strong><\/a>.<\/p>\n<p>All this takes time, but above all skills that many <strong>SMEs<\/strong> may not have: this is why relying on a company with the right knowledge and tools can make the difference, finding precise data that can be transformed into information on which to base their business strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As many of you know, Business Intelligence is commonly defined as the collection and transformation of data into knowledge. More precisely, the expression refers to a set of operations, structures and professional roles that govern the management of a company&#8217;s information assets that can be used for strategic purposes. This definition immediately helps to understand [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[20,13],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-digital-solutions-for-b2b","category-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":0,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}