{"id":1001,"date":"2022-09-08T08:34:02","date_gmt":"2022-09-08T06:34:02","guid":{"rendered":"http:\/\/matchplat.local\/joint-ventures-how-to-find-the-right-partners\/"},"modified":"2022-09-08T08:34:02","modified_gmt":"2022-09-08T06:34:02","slug":"joint-ventures-how-to-find-the-right-partners","status":"publish","type":"post","link":"https:\/\/www.matchplat.com\/en\/joint-ventures-how-to-find-the-right-partners\/","title":{"rendered":"Joint venture: how to find the right partners"},"content":{"rendered":"<p><\/p>\n<h2><strong><img decoding=\"async\" class=\"size-full wp-image-21595 alignleft lazyload\" data-src=\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2022\/08\/financial-charts-on-the-table-with-laptop.jpg\" alt=\"Costruire una joint venture: immagine di un progetto strategico aziendale all&#039;interno di grafici redatti dal management di un&#039;azienda\" width=\"7952\" height=\"5304\" title=\"Matchplat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 7952px; --smush-placeholder-aspect-ratio: 7952\/5304;\"><\/strong>Joint venture: a definition<\/h2>\n<p>The term <strong>joint venture<\/strong> (JV) is one of the most commonly used in the business world.<\/p>\n<p>It is a <strong>strategic agreement<\/strong> between two or more organizations with the <strong>aim of realizing a joint project<\/strong> by pooling their <strong>resources<\/strong>, <strong>skills<\/strong> and <strong>knowledge<\/strong>.<\/p>\n<p>The activity also leads to a<strong> sharing of project risks<\/strong> and <strong>return on investment<\/strong>.<\/p>\n<p>There is no single model for joint ventures, let alone a <strong>standard contractualisation<\/strong> for this type of activity, which will be influenced by the legislation of the countries in which they are implemented.<\/p>\n<p>But what are the most common<strong> types of joint ventures<\/strong>?<\/p>\n<p><\/p>\n<h2>Types of joint venture: unincorporated e incorporated<\/h2>\n<p>The most well-known distinction is between <strong>unincorporated<\/strong> e <strong>incorporated joint venture<\/strong>.<\/p>\n<h3>Unincorporated joint venture<\/h3>\n<p>The <a href=\"https:\/\/lawpath.com.au\/blog\/whats-an-unincorporated-joint-venture\" rel=\"nofollow noopener\" target=\"_blank\"><strong><em>unincorporated joint venture<\/em><\/strong><\/a> the <strong>conclusion and execution of a contract<\/strong> by which the parties undertake to implement a common project.<\/p>\n<p>The <strong>content of the contract<\/strong> is defined by the companies involved, which establish <strong>roles<\/strong>, <strong>objectives<\/strong> and <strong>conditions<\/strong> for the performance of activities. Furthermore, the contract usually stipulates the <strong>duration of the joint venture itself<\/strong>, depending on what has been agreed upon.<\/p>\n<p>An example in the <strong>B2B<\/strong> world of an <strong>unincorporated joint venture<\/strong> is the agreement between <strong>two oil companies<\/strong> to carry out extractive activities in a foreign country in return for a five-year concession for the exploitation of some wells by the local government.<\/p>\n<p>The agreement will provide for the <strong>sharing<\/strong> between the two companies of the <strong>costs<\/strong> and <strong>profits<\/strong> associated with the operation, based on the contractual clauses and the roles of each of the two organisations within the processes.<\/p>\n<h3>Incorporated joint venture<\/h3>\n<p>An<strong> <a href=\"https:\/\/www.opuskinetic.com\/2019\/12\/types-of-joint-ventures-incorporated-and-unincorporated\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>incorporated joint venture <\/em><\/a><\/strong>is based on the <strong>establishment of a new legal entity<\/strong>, which is different from the companies involved and has its own autonomy.<\/p>\n<p>Typically, this type of joint venture is created to pursue more <strong>complex long-term goals<\/strong> than can be achieved with a contractual joint venture.<\/p>\n<p>The parties involved might, for instance, need to develop a new line of technological solutions with which to strengthen themselves within their own sector.<\/p>\n<p>To this end, integrating the<strong> know-how<\/strong> and <strong>capital<\/strong> of different realities may be the most logical solution to design and market new technologies, on the one hand reducing <strong>R&amp;D<\/strong> time, and on the other hand compensating with the counterpart&#8217;s <strong>resources<\/strong> what is not available.<\/p>\n<p>An <strong>example<\/strong> linked once again to the <strong>oil &amp; gas sector<\/strong> is that of <a href=\"https:\/\/www.slb.com\/newsroom\/press-release\/2019\/pr-2019-1002-slb-sensia-closing\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Sensia<\/strong><\/a>, a joint venture created in 2019 by <strong>Schlumberger<\/strong> &#8211; a leader in oil extraction technologies &#8211; and <strong>Rockwell Automation<\/strong>, a US multinational specialising in industrial automation systems. The <strong>aim<\/strong> of Sensia is to <strong>combine the different competences of the two companies<\/strong> to develop specific digital solutions for automating processes in the extractive sector.<\/p>\n<p>Also in this case, the parties will have to define contracts to regulate the joint venture, paying particular attention to the structure of the new corporate entity.<\/p>\n<p>These aspects are usually defined by a <strong>general contract<\/strong> to which several <strong>operational contracts<\/strong> are attached, including activities, property rights, product\/service specifications and other legal aspects.<\/p>\n<p><\/p>\n<p>Find now new clients, distributors and suppliers in 196 countries.<\/p>\n<p><a href=\"#\" class=\"post-button\">Request your free pre-analysis<\/a><\/p>\n<h2><strong><img decoding=\"async\" class=\"size-full wp-image-21598 alignright lazyload\" data-src=\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2022\/08\/group-of-diverse-people-having-a-business-meeting-scaled.jpg\" alt=\"Costruire una joint venture: immagine di un team di manager che discutono i dettagli di una strategia durante una riunione\" width=\"2560\" height=\"1707\" title=\"Matchplat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\"><\/strong>Why set up a joint venture: reasons, advantages and challenges<strong><br \/>\n<\/strong><\/h2>\n<p>Regardless of the type of joint venture, there can be many reasons for its formation.<\/p>\n<p>Here are a few:<\/p>\n<ul>\n<li><strong>Overcome budget issues<\/strong> that could block the development of future activities.<\/li>\n<li><strong>Integrate new resources<\/strong> that would otherwise not be available: especially in the case of companies in different sectors or operating in different parts of the supply chain, joint ventures help to integrate skills and infrastructure that are not available.<\/li>\n<li><strong>Strengthen competitiveness<\/strong> through the development of innovative products and services.<\/li>\n<li><strong>Increase the profitability<\/strong> of the company through the expansion of supply or the penetration of new markets.<\/li>\n<\/ul>\n<p>The reasons behind a joint venture may therefore vary, but what does not change are its <strong>advantages<\/strong>:<\/p>\n<ul>\n<li>A<strong> sharing of business risk<\/strong>;<\/li>\n<li>The <strong>acquisition of greater negotiating power<\/strong>;<\/li>\n<li>The<strong> faster expansion into foreign markets<\/strong>.<\/li>\n<\/ul>\n<p>Of course, alongside these advantages, there are <strong>challenges<\/strong> that joint ventures put in front of companies. Let us see what they are and how to deal with them.<\/p>\n<p><\/p>\n<h2><strong><img decoding=\"async\" class=\"size-full wp-image-21601 alignleft lazyload\" data-src=\"https:\/\/www.matchplat.com\/wp-content\/uploads\/2022\/08\/business-adviser-analyzing-financial-figures-denoting-the-progress-in-the-work-of-the-company-scaled.jpg\" alt=\"Costruire una joint venture: immagine di due manager di aziende diverse coinvolte in una partnership che discutono i dettagli dell&#039;accordo\" width=\"2560\" height=\"1706\" title=\"Matchplat\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1706;\"><\/strong>Developing a joint venture: identifying the right partners<strong><br \/>\n<\/strong><\/h2>\n<p>As we have pointed out, joint ventures have<strong> strategic<\/strong> and <strong>operational benefits<\/strong>. To reap them, however, <strong>one must be prepared<\/strong>.<\/p>\n<p>Indeed, such operations push different realities to cooperate, and this may cause <strong>friction between different organizational cultures<\/strong>. But that&#8217;s not all: it is necessary that the <strong>potential partner<\/strong> really possesses the <strong>requirements<\/strong> for a successful project.<\/p>\n<p>This is why a crucial phase is that of <strong>mapping the market<\/strong> to identify the most suitable companies.<\/p>\n<p>This is a critical activity based on the definition of <strong>qualitative and quantitative criteria<\/strong>. Let us understand this better with an example, directly from the B2B market.<\/p>\n<p>A British company specialising in <strong>gelatine for the food industry<\/strong> is entering a still unexplored <strong>Asian market<\/strong> for the first time. The aim is to expand sales in the area by developing <strong>a new product line based on fish collagen<\/strong>.<\/p>\n<p>In order to make the operation more efficient, the management decided to develop a <strong>joint venture<\/strong>, exploiting the Asian companies&#8217; <strong>expertise<\/strong> in collagen production and offering in return their skills in the production of environmentally friendly gelatines.<\/p>\n<p>The <strong>first step<\/strong> for the Italian company is a <strong>screening of potential partners<\/strong>, who will have to:<\/p>\n<ul>\n<li>Have<strong> fish collagen<\/strong> in their catalogue.<\/li>\n<li>Have <strong>specific technologies<\/strong> for processing the product.<\/li>\n<li>Hold specific <strong>sustainability certifications<\/strong>.<\/li>\n<li>Have a <strong>healthy financial situation<\/strong> (e.g. a net profit in the last five years above a certain threshold and a growing EBITDA in the same period).<\/li>\n<\/ul>\n<p>Identifying companies that meet these <strong>parameters<\/strong> is a task that can now be <strong>automated<\/strong>. How?<\/p>\n<p><\/p>\n<h2>Finding partners thanks to technology<\/h2>\n<p>Tools such as <a href=\"https:\/\/www.matchplat.com\/en\/b2b-market-analysis-platform\/\"><strong>Matchplat Explore<\/strong> <\/a>make the <strong>market mapping<\/strong> mentioned above much more efficient.<\/p>\n<p>Thanks to the <strong>combination of a worldwide database of companies<\/strong> and <strong>AI algorithms<\/strong>, Explore makes it possible to automatically read the online content of companies, identifying those with the required characteristics.<\/p>\n<p>This enables a faster transition to the next stages of the joint venture, such as contacting and negotiating with the partner.<\/p>\n<p><\/p>\n<h2>Conclusions<\/h2>\n<p>We have seen what is meant by <strong>joint venture<\/strong> and then delved into the two main types.<\/p>\n<p><strong>Unincorporated joint ventures<\/strong> do not involve the creation of new legal entities, unlike <strong>incorporated joint ventures<\/strong> that are created to pursue <strong>more complex objectives<\/strong>.<\/p>\n<p>In any case, these strategic operations allow for the <strong>sharing of risks<\/strong> and <strong>gains<\/strong> associated with business activity by <strong>integrating knowledge<\/strong> and <strong>expertise<\/strong>.<\/p>\n<p>Alongside the <strong>advantages<\/strong>, however, there is no shortage of <strong>challenges<\/strong>: bringing together different organizational cultures can be problematic, but above all, the partner must be<strong> in line with the strategy<\/strong> behind the joint venture.<\/p>\n<p>This activity is crucial and influences all following stages of the project, from the <strong>negotiation<\/strong> to the<strong> final agreement<\/strong>.<\/p>\n<p>Does our partner have the right technologies? Does it have a financially sound structure? What is the revenue trend? Do its products meet certain environmental requirements?<\/p>\n<p>The questions are endless and change from project to project. In answering them, help comes from <strong>automated market analysis<\/strong> that allow you to <strong>skim the market quickly and effectively<\/strong>.<\/p>\n<p>Thus, it is possible to focus on <strong>a careful selection of organizations<\/strong> from the outset, reducing uncertainties that slow down the later stages of the joint venture.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joint venture: a definition The term joint venture (JV) is one of the most commonly used in the business world. It is a strategic agreement between two or more organizations with the aim of realizing a joint project by pooling their resources, skills and knowledge. The activity also leads to a sharing of project risks [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[21,13],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","hentry","category-business-strategies","category-portfolio-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":0,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/posts\/1001\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/categories?post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.matchplat.com\/en\/wp-json\/wp\/v2\/tags?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}