Project Description

Country

Switzerland

Services used

Overview + Exhibition

Objective

Search for clients

Strategy

A Swiss company specialising in the sale of equipment for the chemical industry was planning to map the foreign market. The aim was to maximize its presence at strategic trade fairs. After deepening its knowledge of the market with Overview, it used Exhibition to identify exhibitors at major events in the
market. In this way it was able to get in touch with new potential customers, making its presence at events more efficient.