Project Description

Country

Germany

Services used

Overview + Explore + Enrich + Connect

Objective

Search for distributors

Strategy

The company is a market leader and sells its products through a worldwide distribution network. Despite the consolidated historical relationships with its partners, he did not have a deep knowledge of the market, being distributors an information filter. For this reason, all the company’s customers have been mapped in various geographical areas, applying the Explore, Enrich and Connect services with the aim of knowing specific information about their customers and creating appointments with potential new distributors. Furthermore, to guide some investments on a global scale, we applied the Overview service with the aim of understanding how their market targets are distributed.