The supply of online data is growing by leaps and bounds, demonstrated by the increase of new sites released on the World Wide Web during the last five years. The first website was published on 6 August 1991 by British physicist Tim Berners-Lee. By 2016, over 900 million had been added, more than doubling by 2021 (over 1.8 billion).
Information overload: the need for clarity
This information overload is further amplified by the huge expenditure on online advertising, which now exceeds $240 billion: around 51% of total advertising budgets, permanently overshadowing more traditional media such as newspapers and TV.
This gigantic amount of data makes it very difficult to identify really useful information. The explosion of new content, even from territories far from Europe, multiplies the possibilities of contact with international realities. It is interesting to note that among the domains released, most of them end in “.com”, but the second two fastest growing are “.tk” (Turkey) and “.cn” (China).
In this context, finding the correct information of interest can be a real challenge. Even for companies.
Digital business information: an indispensable asset
Digital business information seems to have the greatest presence and ubiquity today. Regardless of the political colour of countries, we are witnessing a universal effort to bring business wagons onto the Internet’s rails, so that they can be more easily identified and contacted from all over the world.
More than a year after the outbreak of the Covid-19 pandemic, the spread of these information tools has been impressive: even the most traditional and vis-à-vis-anchored business activities have given way to the technological revolution.
With the Matchplat Explore platform, we have made the way we access business information more effective, obtaining real value from it. Our exploration results are not influenced by external factors such as advertising on search engines, nor by the algorithmic adaptation that affects the results of our online searches.
From the infinite number of sources on the Web, we only look at those that are linked to active businesses, totalling some 300 million companies worldwide. We then make a further selection, building a database on the basis of customisable keywords.
We make this possible by cross-referencing qualified information sources, both public and private, with web pages relating to the business of interest to the user. In this way it is possible to obtain a comprehensive output, which eliminates the ‘background noise’ of the information overload we mentioned earlier.
Exploring a sector in this way may yield unexpected surprises, and give us the necessary preparation to make the next trip to the market of interest.