An open window on marketing and new technologies
From September, the CRIET MarTech Days arrive. The MI hub Observatory – Marketing Innovation Hub of the CRIET – Interuniversity Research Centre in Economics of the Territory of the University of Milan – Bicocca dedicates seven appointments to the relationship between marketing and digital technologies.
From the communication strategies adobted by SMEs to the advantages of Artificial Intelligence applied to market analysis, going through the use of advanced sensors to study consumers’ behaviour: these and many other topics will be the focus of the CRIET MarTech Days.
In addition to Matchplat, the initiative will also feature representatives from companies and institutions, united to talk about the evolutions of an increasingly dynamic scenario.
The complete program is available on the MI hub website.